Fresh off the “Moz://a” branding from last year, Mozilla is creating new iconography for Firefox and the many Firefox derivatives it ships. The Mozilla blog showed off two competing design systems that will dictate the future look of the Firefox logo and is asking for feedback on the new designs.
The blog explains the reasoning for a redesign, saying, “As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place.” It produced two designs called just “System 1” and “System 2,” and while there won’t be any direct voting, you can leave a comment on the Mozilla blog with your preferences. Mozilla also notes these aren’t final, and “Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches.”
For both systems, Mozilla cooked up a whopping 12 icons, which not only cover the current Firefox derivatives but also “all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group.” Each system also starts with a “masterbrand icon” meant to cover the entire Firefox brand and would “show up in [Mozilla’s] marketing, at events, in co-branding with partners, and in places like the Google Play Store where our products can be found.” While both systems still contain a recognizable circular fox logo for the main Firefox browser, this isn’t necessarily the case for the masterbrand icon. System 1 seems like the real departure here and would use a stylized fox head as the brand’s primary logo.
As far as feedback goes, Mozilla is asking questions like, “Do these two systems still feel like Firefox?” and “How visually cohesive is each [system]?” You can give your feedback to Mozilla here.